FarmaPremium is Spain’s first loyalty programme for pharmacy customers. It is based on a points system that encourages repeat visits and increases the average spend per visit.Points can be redeemed for discounts on products at all participating pharmacies, also there is lots more, such as special promotions, samples, gifts, etc.
Pharmacies and customers have a website and mobile app where they can check their balance, receive personalised offers and view past activity. The database is a powerful and very intuitive tool that provides us with an insight into customer profiles and their purchasing habits.
94% of client sales are made at the pharmacy where the customer originally obtained his loyalty card with an increased average spending of 15%.
